Remove Continuous Deployment Remove Events Remove PR Remove Revenue
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. Case Study: Continuous deployment makes releases n.

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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

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10 years of entrepreneurship

Startup Lessons Learned

We were focused on revenue, but we didnt understand that revenue is not important for its own sake in an early stage company. We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. Case Study: Continuous deployment makes releases n. Maybe, but the thought never even entered our minds.

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Lessons Learned: Cash is not king

Startup Lessons Learned

Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. Case Study: Continuous deployment makes releases n. Some aspects of the vision remain, but often in a significantly modified form.

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. Should you charge from day one, testing the revenue model first? Their speed should be measured in validated learning about customers, not milestones, features, revenue, or even beautiful design.

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The cardinal sin of community management

Startup Lessons Learned

This single decision wound up costing the company significant revenue and over the course of several months sent its customer growth into decline. Have you personally visited the Content Creator forums and read through the PR thread? PR is even worse - last week I did 200 or so and found 10 UFI and AP items available to minors.

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