A new field guide for entrepreneurs of all stripes
Startup Lessons Learned
MAY 9, 2012
Or will you need to staff and finance a whaling ship to be out at sea for months at a time to catch two or three whales (enterprise sales model)? The problem is when you’re chasing revenue; any and all customers will seem like the right customer. Will you need a big net (full-page ads in the WSJ) to catch lots of small sardines?
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