Continuous Deployment Lean PR Sales 
Startup Lessons Learned
APRIL 29, 2013
This post was written by Sarah Milstein, co-host of The Lean Startup Conference. We’re looking for speakers for the 2013 Lean Startup Conference. If you’re a Lean Startup veteran, feel free to skim the beginning, as this is mostly stuff you already know. Last week, we announced that our short application form was live.
Startup Lessons Learned
NOVEMBER 8, 2008
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development.
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Startup Lessons Learned
APRIL 26, 2009
Its a key lean startup concept. Although customers didnt flock to this offering at first, we had enough of a developer program active to start recruiting early adopters to start creating 3D objects for sale in our catalog. For example, I recently created a customer validation exercise around the Lean Startup Workshop.
Startup Lessons Learned
MARCH 4, 2009
Because this language may lead you to believe this concept is for enterprise sales only, I thought Id walk you through an example from the world of consumer electronics. In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. The Lean Startup Intensive is tomorrow at Web 2.0.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. First off, what does it mean to launch? Help you raise money.
Startup Lessons Learned
DECEMBER 16, 2008
At that point, theres no opportunity for marketing or sales; the battle is already won or lost in the persons mind. You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot. The Lean Startup Intensive is tomorrow at Web 2.0. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
FEBRUARY 12, 2009
Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? Without a basis for comparison, you first have to drive home the need, then you will have an easy time making the sale (after all, youre the person who they trust to bring it to their attention). Expo SF (May.
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