Up and Running

APRIL 29, 2019

If you’re doing digital marketing, you’ve probably already aligned your marketing goals with your company’s sales goals and forecast: in order to achieve X percent growth in sales, you’re using a number of different marketing and sales tactics to increase your revenue. What will you do to keep them coming back?

Marketing 142

Marketing Social Media Lean Campaign 142

Startup Professionals Musings

FEBRUARY 18, 2018

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. The sales professional. A sales fanatic on the founder team helps to contain that risk. The financial suit.

Technical Cofounder 144

Technical Cofounder Cofounder Advisory Board Startup 144

Hearpreneur

JUNE 9, 2023

When the unexpected happens we can maintain business as usual and don’t have to turn off key functions like marketing and PR. We also run a lean business, with regular budgets and reviews of expenses. Thanks to Sonia Gibson, Accounting Heart Chartered Accountants ! #12- It's the perfect opportunity to invest in education.

Entrepreneur 127

Entrepreneur North America Employee Retention 127

Startup Professionals Musings

JUNE 11, 2014

Thus I was happy to see a new book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. The sales professional. A sales fanatic on the founder team helps to contain that risk. The financial suit.

Technical Cofounder 245

Technical Cofounder Cofounder Advisory Board Startup 245

Both Sides of the Table

FEBRUARY 16, 2015

At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. So he would allocate say – 20% to sales, 15% to marketing, 20% to eng priorities, 10% to customer support, 10% to ops, 20% to ‘platinum customers’ and maybe 5% directly to me as the CEO.

Startup 150

Startup CTO Hire Sales Leadership 150

The Startup Toolkit

DECEMBER 12, 2012

Slides from “ Lean startup intro (with no buzzwords) ” by robfitz. Lean gets bogged down in tactics & tools. This presentation is about what are, in my opinion, the big principles behind lean startup. Lean begins from there and helps us make it better. A few tools from lean startup.

Lean 54

Lean Startup Metrics Retention 54

Up and Running

MAY 12, 2020

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Now if you’re looking for an active plan that you can edit and adjust over time, you may want to consider creating a lean plan. Point of Sale system (if necessary). Determine what type of business plan is right for you

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

This is going to be BIG.

AUGUST 22, 2012

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. Let’s take sales and business development. Getting people to join your company is a key goal of early PR.

PR 160

PR Technical Review Seed Stage Design 160

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Bain offers a rubric based on your current market position and financial strength: ( Image source ).

Marketing 121

Marketing Campaign Non-Compete Lean 121

Both Sides of the Table

APRIL 19, 2011

o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. o Everything is for sale but it’s the price that moves the timing. He told them it was now or never.

Acquisition 304

Acquisition Warrant Customer Term Sheet 304

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Oh yes, and retail sales doubled with the new product packaging.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Professionals Musings

SEPTEMBER 13, 2015

Thus I was happy to see a recent book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. The sales professional. A sales fanatic on the founder team helps to contain that risk. The financial suit.

Technical Cofounder 120

Technical Cofounder Cofounder Advisory Board Stock Options 120

crowdSPRING Blog

AUGUST 15, 2013

Lean Business: Lessons from A-Rod – [link]. Lean Business: Lessons from A-Rod – [link]. The Sales Rule Most Entrepreneurs Break – [link]. Did Google just kill PR agencies? Google Did Not Just Kill PR Agencies – [link]. Lean Business: Lessons from A-Rod – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

MAY 30, 2014

The 39 Best Pieces of Sales Advice You’ll Hear This Year – crowdspring.co/1ojWm1U. The 39 Best Pieces of Sales Advice You’ll Hear This Year – crowdspring.co/1ojWm1U. The 39 Best Pieces of Sales Advice You’ll Hear This Year – crowdspring.co/1ojWm1U. Agile UX vs Lean UX, which should you choose?

Social Media 93

Social Media Small Business Design Media 93

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. But we were meeting to talk about sales and marketing. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring Channel Sales. “So Hiring PR Agencies.

PR 318

PR China Lean Channel 318

crowdSPRING Blog

JUNE 6, 2013

How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link]. How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Sales Leads On A Small Budget – [link]. But sadly, just many puppies – [link].

Social Media 95

Social Media Small Business Design Media 95

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for PR. I couldn’t care less about those.

Silicon Valley 267

Silicon Valley Technical Review RSS PR 267

Hunter Walker

JUNE 7, 2014

Party rounds blew up on a number of startups who found it difficult to get ongoing operational support from investors who didn’t have time or inclination to lean in. Startups instead are identifying early adopting communities in their specific niches and going after them outside of corporate-based PR.

Technical Review 117

Technical Review CTO Hire Finance Stealth 117

crowdSPRING Blog

NOVEMBER 18, 2011

Lean Marketing: Facebook advertising for newbies – [link]. Lean Marketing: Facebook advertising for newbies – [link]. One Strike and You’re Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated – [link]. Lean Marketing: Facebook advertising for newbies – [link]. – [link].

Social Media 96

Social Media Small Business Design Media 96

ConversionXL

FEBRUARY 3, 2022

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Market penetration.

Marketing 115

Marketing Framework Metrics Channel 115

crowdSPRING Blog

APRIL 12, 2013

Lean Business: Pivot Point – [link]. 7 Sales Secrets From My Best Sales Day Ever | by Chris Brogan – [link]. Lean Business: Pivot Point – [link]. The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – [link]. The 48 Types of VP Sales. Just try not to laugh!

Social Media 91

Social Media Small Business Design Media 91

crowdSPRING Blog

SEPTEMBER 26, 2013

How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. Facebook Login Reduces Ecommerce Sales (Case Study) – crowdspring.co/15aPEmB. How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. Facebook Login Reduces Ecommerce Sales (Case Study) – crowdspring.co/15aPEmB.

Social Media 96

Social Media Small Business Design Media 96

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. First off, what does it mean to launch? Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Both Sides of the Table

NOVEMBER 1, 2009

Our sales guys were on the front line and heard what they needed to win deals. He decided that our largest customers would be involved in the setting of our priority lists (we did some of this internally in the early years but we saw it mostly as a sales process). The Outside In organization had a one-way flow.

Customer 280

Customer Technical Review Software Review Mexico 280

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

Hearpreneur

JULY 3, 2020

Data has traditionally been used only for tracking sales, invoices, financials, inventory, etc. Thanks to Christine Perkett, Mindfull Marketing + PR ! #13- Complex global supply chains built on lean manufacturing principles were especially vulnerable. Thanks to Eckhard Ortwein, Lean Case ! #18- And that’s exciting.

Technical Review 145

Technical Review Entrepreneur Software Review Artificial Inteligence 145

crowdSPRING Blog

NOVEMBER 11, 2011

PR is mostly ineffective when companies step on social media landmines – [link]. Zynga Leans On Some Workers to Surrender Pre-IPO Shares – [link]. PR is mostly ineffective when companies step on social media landmines – [link]. Buy it now, for real: eBay to refer sales to nearby stores – [link].

Social Media 94

Social Media Small Business Design CTO Hire 94

crowdSPRING Blog

JUNE 21, 2013

Lean Business: Save Money, Save the Environment – [link]. Identifying Pain is the First Step in a Sales Process – Here’s How | by Mark Suster – [link]. Identifying Pain is the First Step in a Sales Process – Here’s How | by Mark Suster – [link]. Lean Business: Save Money, Save the Environment – [link].

Social Media 93

Social Media Small Business Design Media 93

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. But we were meeting to talk about sales and marketing. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring Channel Sales. “So Hiring PR Agencies.

PR 210

PR China Lean Channel 210

View from Seed

DECEMBER 7, 2020

The media world is notoriously difficult to navigate from the outside, and working with PR agencies can be even more of a black box. I frequently fielded pitches from founders and tech-oriented PR agencies, and to be honest, I auto-deleted most of them. PR pitches can hurt to read because more often than not, they’re impersonal.

PR 177

PR Early Stage Founder Differentiation 177

Up and Running

SEPTEMBER 8, 2016

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Once you’ve built out your Pitch, continue working on creating your Lean Plan. Incorporate milestones and metrics into your Lean Plan. Point of Sale system (if necessary). By now you’re getting pretty excited.

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

The Next Web

DECEMBER 23, 2013

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. Tesla’s note doesn’t bleed emotion; it just leans on brutal transparency. Target’s letter looks like it was written by a PR team and approved by the CEO. Len Kendall is the founder of CentUp. Who’s the author?

Technical Review 134

Technical Review PR Warrant Africa 134

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Steve Blank

APRIL 20, 2021

And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). Over the last two decades Shawn has seen hundreds of startups use the Lean Methodology. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels.

Product 436

Product Viral Channel San Francisco 436

ConversionXL

AUGUST 11, 2021

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. PR Week does this in a Twitter poll. Lean on your professional networks too. As you build out your list of assets, do it with your audience in mind. Audience data.

Audience 139

Audience Social Media Email Ruby 139

Both Sides of the Table

JUNE 22, 2011

Huge structural under-employment in much of the country and full employment in some niche tech markets where it’s impossible to hire developers, designers or sales professionals. If you are interested the Vimeo is here. For others it feels like a two-speed economy, where rules apply to hot tech startups that don’t apply elsewhere.

Saudi Arabia 309

Saudi Arabia Valuation IPO Technical Review 309

crowdSPRING Blog

APRIL 21, 2010

Creating Urgency in Your Sales Copy – [link]. 3 Rules for Building Features in a Lean Startup – [link]. 4 reasons why PR firms are taking over social media – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. – [link]. – [link].

Social Media 93

Social Media Small Business Design Media 93