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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. the conversion). Searches from products.

Analytics 113
Analytics Software Review Metadata Campaign 113
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Avoiding common data-interpretation errors

A Smart Bear: Startups and Marketing for Geeks

MARCH 29, 2010

You can't open an analytics tool without being attacked by averages: Average hits/day, average conversion ratios, average transaction size, average time on site. Take "average time-on-site," a typical web analytics metric. Metrics and statistics "rules" cannot be applied blindly. Leave a comment and join the conversation.

Metrics 257
Metrics Analytics Conversion Ratio Texas 257
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