Conversion, Cost, Customer and Maldives

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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

DECEMBER 22, 2008

The online channel often, though not always, can be a lower cost channel. Once you have collected that piece of data you can do any of the other analysis you want for that offline to online traffic stream, be it conversion rates or site abandonment rate or task completion rates or even non-ecommerce outcomes. Let's get going.

Analytics

Analytics Campaign Maldives Software Review

Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

Occam's Razor

JUNE 28, 2010

Identify your Macro Conversion (focus on this a lot!). Report like crazy on the 2% conversion rate. Identify your Micro Conversions. Cost (how much it costs you to make X or provide Y). Price minus Cost equals Unit Margins. Market Size (is that share of a market the size of Maldives or China?).

.Net

.Net Metrics Web Analytics

StartUpRoar

Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

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