ConversionXL

JUNE 6, 2017

This approach leads to a sub-optimal user experience and poor conversion rates because it ignores how the human brain actually works. The example below is for “Maverick Biker,” a package designed for the curious cyclist who wants to visit Cuba. So, how do we effectively target the subconscious brain?

Sales 86

Sales Marketing Cuba Intellectual Property 86

Duct Tape Marketing

SEPTEMBER 29, 2022

I, I literally just wanted a pizza and I was a software developer and so I wrote a version, one of, of a neighborhood delivery guide showed me all the restaurants delivered to me. I was making about half as much money as I did as a software developer, which wasn't great, but it was like, okay, this is all right. I had quit my job.

Founder 81

Founder Chicago Kansas Startup 81

Startup Lessons Learned

MAY 4, 2021

Just before the IPO, I had a far-reaching conversation with co-founder and CEO Brian Armstrong as he approached this major milestone for the company he co-founded back in 2012. Here's my conversation with Brian Armstrong. We're having this conversation still in the midst of a seemingly never ending pandemic and lockdown.

IPO 113

IPO Cofounder Technical Review Government 113