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Mastering SEO in the Age of AI

Duct Tape Marketing

John (00:49): I have a brother that spells his name that way, but it's Stephan, so forgive me if I say it wrong. These sorts of things are still applicable, but now with the advent of ai, we need to find ways to differentiate your website to make it seem like it's handcrafted, it's fact checked, it is authoritative and trustworthy.

SEO 60
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The Power Of Digital Strategy In The Digital Age

Duct Tape Marketing

I think Mike Lenox (01:32): , I do enjoy writing John Jantsch (01:35): (01:36): So, uh, my first question is gonna sound like a silly question, but I think it's, I think it's legitimate based on all the conversations I have with people about strategy, um, and their, uh, confusion about what the term actually means. , Mike Lenox (04:30): Yeah.

ChatGPT 69
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How To Produce Better Content With Collaborative AI

Duct Tape Marketing

[06:06] What’s your take on, how AI is changing the whole landscape of content marketing? [11:53] 11:53] As a social selling platform that uses AI what is Lately’s key differentiator from other brands? [15:39] So it's specifically regenerative AI and text generative ai, which is where I live.

ChatGPT 81
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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience. Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation.

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Rewiring Organizations For A Successful Digital Transformation

Duct Tape Marketing

Rodney highlights the significance of selecting the right areas for transformation that can deliver a differentiating value, plus the importance of upskilling and reskilling existing talent within digital changes. It's something we have to invest in, but it's not, uh, competitively differentiating. Is it just an evolution? Yeah, yeah.

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Future Follows Fiction

Reid Hoffman

To learn more about the history of Bad Robot, listen to Hoffman and Abrams’ conversation on the episode “Make Room for Magic” on the Masters of Scale podcast.). While relatively few tech entrepreneurs may work on products that end up being household names like J.J.’s It’s becoming one conversation.