ConversionXL

NOVEMBER 27, 2019

In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. It playfully suggests differentiation via extraordinary customer service—while creating real differentiation by entertaining its recipients.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. It playfully suggests differentiation via extraordinary customer service—while creating real differentiation by entertaining its recipients.

Customer 101

Customer Differentiation West Virginia Campaign 101

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. The net impact of all this is that any conversation about price without the other pieces will never yield full success. You simply can’t address price without the others.

Differentiation 54

Differentiation Virginia .Net B2C 54

Duct Tape Marketing

NOVEMBER 1, 2017

And so that would be where I would draw those differentiations. That’s a whole other conversation for different [inaudible 00:24:46] is the what’s wrong with the public markets right now and the short term thinking. John Jantsch: We start initiatives. We don’t finish them. Robert Rose: No. Absolutely not.

Cost 37

Cost Marketing Audience Media 37

ConversionXL

APRIL 17, 2019

Even though social media and the Internet rule, customers make purchase decisions using a combination of old media, new media, and conversations with friends and family. (To In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation.” Image Source). Not necessarily.

Customer 132

Customer Social Media Arlington Media 132

Austin Startup

MAY 24, 2017

We set the precedent that colleges have the ability to act — differentiating from the idea that colleges would like to act and are simply not able to or unsure how to. Aaron Benz CEO, Founder of Degree Analytics Degree Analytics is a start up in located in Austin, TX currently in the Capital Factory Accelerator.

Analytics 48

Analytics Artificial Inteligence Arizona Virginia 48

Occam's Razor

OCTOBER 12, 2017

Virginia is close to my heart, it is the reason I can legally marry my wife. I've added a differentiated collection of links above to take you to sources, I hope they'll help feed your analytical thinking. Yet, towards the end you'll hear two loud silences in a conversation with Judge Richard Posner. Obergefell v.

Analytics 136

Analytics Artificial Inteligence Marketing Campaign 136