Conversion Direct Marketing PPC SEM 
Occam's Razor
AUGUST 28, 2006
Inspite of its absolutely adorable qualities it is surprising that this metric does not get as much prominence as, say, conversion rate ( stop obsessing post , best practices post ). How could that not be simply the best thing in the world? This can be great source of actionable insights.
Occam's Razor
AUGUST 6, 2007
It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Action : When you create SEO and SEM campaigns ensure that your team has this data. 2: Measure the bounce rate for your traffic sources.
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