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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. SEO should lead with intent.

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Startup Strategy Roundtable: African Tech Entrepreneurs Emerging

ReadWriteStart

Five bulk SMS vendors and two advertisers have signed on as vendors. We discussed marketing, advertising and direct marketing agencies as being the best channel partners for him. One very interesting point in the conversation was when Taha said he was surprised that job/career is the most popular category so far.

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