Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!
Occam's Razor
JUNE 28, 2010
Identify your Macro Conversion (focus on this a lot!). Report like crazy on the 2% conversion rate. Identify your Micro Conversions. Market Size (is that share of a market the size of Maldives or China?). Where do you bucket Conversion Rate? My recommendation has been: 1. Report revenue. Wong's slide.
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