Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
The order of operations may surprise you. asks Nick Greene. All four categories of secrets have a common trait: The secrets are fixed, either withheld entirely (Coca-Cola, KFC), divulged after a conversion (Cook’s Illustrated, Gilt), or promoted in broad daylight (Old Spice). Image source ). So it is with KFC. .
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