Excellent Analytics Tips #19: Identify Website Goal [Economic] Values
Occam's Razor
JANUARY 24, 2011
The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.
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