Cost CPA Forecast SEM 
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Cost per click (CPC). Cost per action (CPA).
Startup Professionals Musings
MARCH 23, 2013
In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA). Keyword research and budget forecasting. Popular keywords have higher costs. Tracking and performance reporting.
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