Startup Professionals Musings

JUNE 4, 2021

In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA). Keyword research and budget forecasting. Popular keywords have higher costs. Tracking and performance reporting.

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Startup Professionals Musings

MARCH 23, 2013

In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA). Keyword research and budget forecasting. Popular keywords have higher costs. Tracking and performance reporting.

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Startup Professionals Musings

OCTOBER 3, 2010

In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA). Keyword research and budget forecasting. Popular keywords have higher costs. Tracking and performance reporting.

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