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One Piece Of Advice Startups Might Not Hear – Direct Marketing Is Not Dead

YoungUpstarts

There are so many ways to use the internet to get word out that you have a new company that it is easy to forget that there are other approaches to marketing that are becoming largely untapped. One of the best ways to grow both your market and your own personal network within that market is direct marketing, especially in print.

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10 Tips To Ensure That Your New Venture Is Investable

Startup Professionals Musings

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

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Understanding the Digital Mail Room: How to Increase Your Direct Marketing Results

Up and Running

Using this distribution method can increase productivity and decrease mail handling and paper costs. Let’s look at how a digital mailroom can play a key role in obtaining your company’s marketing goals. Combining Digital and Direct. Billing Costs Money. Individual stamp costs went up to $.46

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

A strategic combination can win in a new segment of the market, which neither of you could do alone in the same timeframe or at the same cost. Cost sharing and economies of scale. Companies work together on segments of their business where they believe they can minimize costs but not jeopardize their unique attributes.

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7 Keys To Strategic Partnerships That Profit Everyone

Startup Professionals Musings

Beyond that, there may be a large percentage of common technology where they both need to minimize cost to gain share from the big dinosaurs who already have this advantage. Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

A strategic combination can win in a new segment of the market, which neither of you could do alone in the same timeframe or at the same cost. Cost sharing and economies of scale. Companies work together on segments of their business where they believe they can minimize costs but not jeopardize their unique attributes.

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