article thumbnail

37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Surfers alway want to know the waves conditions in real-time and they want to stay connected with their local and global community. After more than a year of growing the goFlow global surf community, we realized that this need to know the conditions in real time doesn’t only apply for surfers. 31) Opportunity Cost.

article thumbnail

Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People

ConversionXL

A research study by Ye Li, Eric Johnson, and Lisa Zaval looked into the belief into global warming and its relation to the current local weather. Participants in the US and Australia rated the strength of their belief in global warming. Upsell a product that cost 60% less. People believe you more if they sit in the evidence.

Zambia 134