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Remove Cost Remove Lead Generation Remove Metadata Remove Revenue
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it.

Analytics 113
Analytics Software Review Metadata Campaign 113
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Is Emotion Necessary To Make More Sales?

ConversionXL

DECEMBER 9, 2013

Because Rehabs.com makes it’s money as a lead generation site, this emotional campaign was a huge success. This copy is perfect for a buyer that values appearance more than cost or comfort. These “micro-emotions” as Malcolm Gladwell calls them , are the metadata of human interaction.

Sales 126
Sales B2B Campaign Video 126
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