Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!
Occam's Razor
JUNE 28, 2010
We have more web metrics and data than there are stars in the universe (slight exaggeration!). Wong's key points was how the success of our work, as Marketers, is measured based on a lot of things but not often enough based on perhaps the most important metric of them all: Net Income. Price minus Cost equals Unit Margins.
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