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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

DECEMBER 22, 2008

The online channel often, though not always, can be a lower cost channel. today, dec 22 here in Maldives) redirects to. PS: Hello from the absolutely gorgeous Maldives, more specifically the Conrad Rangali Island. All these touch points have a online impact (intended or not). Another example: www.dell.com/tv. Bravo folks!

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Analytics Campaign Maldives Software Review 122
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Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

Occam's Razor

JUNE 28, 2010

We have more web metrics and data than there are stars in the universe (slight exaggeration!). Wong's key points was how the success of our work, as Marketers, is measured based on a lot of things but not often enough based on perhaps the most important metric of them all: Net Income. Price minus Cost equals Unit Margins.

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.Net Metrics Web Analytics 111
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