Remove CPA Remove Differentiation Remove Missouri Remove Small Business
article thumbnail

Why Publishing A Book Helps Build Your Credibility

Duct Tape Marketing

Michael is a C redibility Marketing Expert who helps business owners publish a book that positions them as an expert in their field. He’s also the author of On Marketing: The Definitive Guide for Small Business Owners. Wouldn’t that be a big differentiator? [19:00] I've worked with, uh, small business owners.