Duct Tape Marketing

SEPTEMBER 1, 2022

Any chance you have to differentiate yourself, maybe create your own category as we did here with distant assistance instead of virtual assistance. I, I just, I think offhand, when in some talk I was giving to a group of small business owners. I mean, how has that changed for today's leaders? I am a hundred percent remote.

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Duct Tape Marketing

FEBRUARY 24, 2022

Michael is a C redibility Marketing Expert who helps business owners publish a book that positions them as an expert in their field. He’s also the author of On Marketing: The Definitive Guide for Small Business Owners. Wouldn’t that be a big differentiator? [19:00] I've worked with, uh, small business owners.

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crowdSPRING Blog

JUNE 5, 2017

Good design creates meaningful first impressions, helps you differentiate yourself from your competitors, can solve problems, and boosts brand awareness and the bottom line. Why should your startup or small business invest in quality design? Business as usual is no longer good enough.

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Duct Tape Marketing

NOVEMBER 26, 2019

John Jantsch: Well, certainly small business owners could probably use a dose of that. As small business owners, we need to understand people because that’s how we grow our businesses. People are the heart of these businesses. Sabrina Starling: We as small business owners kind of take that for granted.

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Duct Tape Marketing

NOVEMBER 1, 2017

And so that would be where I would draw those differentiations. Joe Pulizzi: And it’s wonder, you know, looking at it from the small business side for just a moment. I’ll give you a small and a big example. Can we go ahead and do that? Joe Pulizzi: Oh man, John, we can go on forever.

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