CPA eCommerce Sales Sales Cycle 
ConversionXL
JULY 8, 2021
But a good conversion rate doesn’t always mean more sales. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. What’s our CPA?
ConversionXL
APRIL 12, 2017
Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Joel Harvey: Essential Ecommerce Optimization Techniques. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Image Credit.
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