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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You John Greathouse – Posted in: Entrepreneur , Strategic Planning. With a name like Smucker’s, it has to be good.” I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech.

Naming 40
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Beware The Consultant

infochachkie.com

One startup I joined was very proud that they had been ‘accepted’ as a client by a prestigious Silicon Valley law firm whose name rhymes with a type of pasta (they are lawyers after all, so I have to be careful here…). The firm, (did I mention that the name rhymes with a type of pasta?) John is a CPA and holds an M.B.A.

Equity 40
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How to Turn Your Hobby Into a Business

Up and Running

A CPA is equally important, and will help address tax considerations and preparation. She chalked the name of her business on the sidewalks of New York, placed ‘Cheek’d bookmarks’ in books in bookstores, placed stickers on coffee cups in Starbucks, and even went so far as to slip her business card into the pockets of popular celebrities.