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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You John Greathouse – Posted in: Entrepreneur , Strategic Planning. With a name like Smucker’s, it has to be good.” I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech.

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How to Turn Your Hobby Into a Business

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A CPA is equally important, and will help address tax considerations and preparation. She chalked the name of her business on the sidewalks of New York, placed ‘Cheek’d bookmarks’ in books in bookstores, placed stickers on coffee cups in Starbucks, and even went so far as to slip her business card into the pockets of popular celebrities.