article thumbnail

Lean Business Planning with Tim Berry [VIDEO]

Up and Running

You do in small business, in startups, you survive on focus, and my shortcut to strategy that I like is think about identify, market and business offering. Market for me is who is your key target market? That’s the market is who we’re after. What’s marketing? What is your key focus?

Lean 60
article thumbnail

How to minimize customer acquisition costs

Duct Tape Marketing

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. yet your marketing spends translates into zero net gain–or even a loss in some cases. To get accurate values, use data from customers you acquired through your own marketing efforts outside of growth stage.

article thumbnail

How to Fine-tune Your Small Business Finances—from Funding to Growth [Webinar Recap]

Up and Running

It started in college when I started my own music marketing and production company. Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. Tell us a little bit about your entrepreneurial experience. Jared Hecht: Wonderful. I’ll say that one more time.