Remove CPA Remove PPC Remove Salary Remove Sales
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Are you aware of your profit margin on every type of sale? Additionally, since the networks earn a fee from affiliate sales, they have financial interests that can drive self-serving decisions.” (via

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How Machine Learning Can Finally Solve “(direct)/(none)”

ConversionXL

Expect your model to evolve: Once you have full-month data, you can add a day-of-the-month correlation, which might be relevant for ecommerce because people receive—and spend—their salaries on specific days. Once you have a whole year of data, you can also adapt to seasonality, sale periods, and other contextual events (e.g.,