Master of Customer Acquisition, Matt Coffin, On Startups …
Both Sides of the Table
APRIL 19, 2011
o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. He met with 8 companies and got 6 term sheets, decided to take General Atlantic deal and that’s when Experian came back to buy the whole thing. Later they became big business in Financial services lead-gen.
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