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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., When teams know what to track and how metrics relate to the overall objective, they can transform data into actionable insights to improve the play. Think about your playbook from the perspective of a new hire.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, September 30, 2008 What does a startup CTO actually do? Often times, it seems like people are thinking its synonymous with "that guy who gets paid to sit in the corner and think technical deep thoughts" or "that guy who gets to swoop in a rearrange my project at the last minute on a whim."

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How I Found a Great CTO

www.huffingtonpost.com

Ive occasionally worked with executive recruiters, for example in hiring a CTO for my first company, Eve.com. This time, I decided to handle the process myself. Minted.com is both a global design community and stationery retailer.

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Innovation and Geography

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny. eHarmongy) as an acting CTO.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

For example, by making this button green, did more people click on it? But in my experience this is not useful most of the time. That green button was part of a customer flow, a series of actions you want customers to complete for some business reason. One last note on reporting. Thanks for writing this article.

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24 Entrepreneurs Share Their Favorite Inspirational Business Quote

Hearpreneur

8 – You cant change the world working part time. You can’t change the world working part time. Thank you to Gene Caballero, Your Green Pal ! #9 This quote is from Oleg Vishnepolsky the global CTO at DailyMail Online and Metro.co.uk. Thanks to Mark Hughes, C3 Metrics ! #22

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Update: The end is near, Expensify is hiring a.NET programmer! As you might know, we’re hiring the best programmers in the world. If you are a startup looking to hire really excellent people, take notice of.NET on a resume, and ask why it’s there. Expensify Blog. Expense Reports That Don't Suck. Sjoerd Franken.

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