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The Content Strategy That Works

Duct Tape Marketing

So the idea behind a hub page or hub content is that instead of just waking up and saying, uh, let's write a post about this or a post about that, that, that you curate a group of blog posts and structure them around a broad, but, but kind of singular topic. It's an essential for any current or aspiring social media managers.

Denver 97
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Transcript of Sonic Branding and the New Rules of Marketing and PR

Duct Tape Marketing

DMS: I’ve said for years now that marketing is creating content that will reach many people at once fails at using that exact same content to curate that content one buyer at a time. John Jantsch: All right, let’s move to social media. The social networks kind of played nice with one another. Do you remember?

PR 47