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The Content Strategy That Works

Duct Tape Marketing

So the idea behind a hub page or hub content is that instead of just waking up and saying, uh, let's write a post about this or a post about that, that, that you curate a group of blog posts and structure them around a broad, but, but kind of singular topic. So I might create the ultimate guide to exterior painting in Denver.

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The Impact of Community

Duct Tape Marketing

You can either curate content, like summarize content from experts in your niche or be the expert for your niche yourself or do a mix. (21:07): John Jantsch (26:48): I am in the mountains west of Denver. I was just in Denver last week for a boast board meeting, and now I'm in Dubai. So that is the third thing.

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VC Offsites – Our Approach

Feld Thoughts

Many of them are either at Jason’s house, my house, or a hotel in Denver. The leader curates the agenda and we finalize it the week before the offsite. Close to Home : We try to avoid the offsite becoming a boondoggle. We keep it close to home and relatively modest.

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The Glue Agenda Is Getting Awesome

Feld Thoughts

He gets amazing people to attend, curates the content meticulously, isn’t afraid to try new things every year (and have some not work), and just keeps at it with single minded commitment. Instead of happening in Denver, Eric is doing Glue at the Omni Interlocken Resort on the outskirts of Boulder. Sign up for both of them now.

Oauth 102
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Transcript of Sonic Branding and the New Rules of Marketing and PR

Duct Tape Marketing

DMS: I’ve said for years now that marketing is creating content that will reach many people at once fails at using that exact same content to curate that content one buyer at a time. I was going Boston-Denver-Boston and so I was the designated Wolf wrangler. I’ve … John Jantsch: (Cough). John Jantsch: Yeah, yeah.

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