Remove Curation Remove Engineer Remove Metrics Remove Sales Cycle
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

B2B 94
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. ABM teams then began curating content and tagging it by use case, industry, and persona. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics?

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YouTube Ads: How to Set Up, Run, and Monitor Campaigns

ConversionXL

Google has curated a list of in-market categories that you can select from for targeting YouTube Ads. Unlike in-market audiences—which limit your ads to people about to buy—remarketing audiences can keep you top of mind throughout a longer sales cycle. Monitor the right performance metrics. Use a strong call to action.

Campaign 133