Startup Professionals Musings

FEBRUARY 1, 2012

The same messaging rules that apply to classic public relations and branding apply to social media. Find the right people to staff your campaign and curate its content and evolution. Lead generation continues to be the biggest benefit of social networking for U.S. Producing weak, unfocused, or unhelpful content.

Social Media 233

Social Media Media Lead Generation Startup 233

Startup Professionals Musings

OCTOBER 4, 2010

The same messaging rules that apply to classic public relations and branding apply to social media. Find the right people to staff your campaign and curate its content and evolution. According to the “ Small Business Marketing Forecast 2010 ” from Ad-ology, lead generation is the biggest benefit of social networking for U.S.

Social Media 212

Social Media Media Startup Curation 212

Gust

NOVEMBER 7, 2011

The same messaging rules that apply to classic public relations and branding apply to social media. Find the right people to staff your campaign and curate its content and evolution. Lead generation continues to be the biggest benefit of social networking for U.S. Producing weak, unfocused, or unhelpful content.

Social Media 125

Social Media Media Startup Curation 125

Hearpreneur

DECEMBER 28, 2022

A major pivot we are undertaking next year is transitioning our focus from recipe curation to recipe creation. The difference is being connected and true to the value and service we can offer to support other professional service firms with growth through branding, marketing, and public relations. Photo Credit: Paul Kushner.

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Social Media Entrepreneur Retention Finance 121

Duct Tape Marketing

FEBRUARY 19, 2014

I’ve long felt that the blending of advertising, referrals and public relations (what I’ve always called earned media) is the recipe for effective lead generation. Either way, it must be an essential leg of your lead generation efforts, and here’s why.

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Media PR Marketing Lead Generation 67