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Every Founder that Hates "Personal Branding" Should Write a Book

This is going to be BIG.

You’d like to believe the world is completely meritocratic—that you’ll put your heads down to work on your company, hit all your metrics, and just show up on the doorstep of a VC firm who will just be bowled over at the fantastic little company you’ve created. That’s just not how it works.

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Advice for VCs from a serial founder

Austin Startup

Just don’t do reference checks ever until the term sheet has been issued and you’re almost ready to fund. I would be inclined to accept slightly worse terms from an investor who made me feel good and spoke using the phrases “we” and “us”. There is no such thing as “not right now” there is just “yes” and “no”.

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