Sales Forecasting: A Curated List of Our Best Resources

Up and Running

You’ll also learn more about which SaaS metrics you should be keeping an eye on during the forecasting process. Managing a Business curated list financial management forecasting forecasting sales Management sales forecastingWhen it comes to starting and managing a business, forecasting your sales is essential. Having a sales forecast can help you budget and manage your business’s funds, create a plan for expansion, and avoid unpleasant surprises.

StartupRoar.com – A Source Of Aggregated, Curated Entrepreneurial Content

YoungUpstarts

You’ll find content categorized into different topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. It’s a great starting point for you to discover curated content about entrepreneurship, as well as a jump-off point to the rich, startup content community.

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How to Improve Financial Metrics That Matter

Up and Running

In addition to improving cash levels and earnings, cutting expenses, and reducing debt, companies seeking credit should consider focusing on improving key financial metrics that can best predict default. See Also: The 7 Key Metrics Every Business Owner Should Monitor. Improving these key financial metrics can enhance your appeal to banks and other potential creditors. If you’d like to learn more about financial metrics, check out the Sageworks Profitcents blog.

SaaS and Subscription Businesses: A Curated List of Our Top Resources

Up and Running

Here, we illustrate the steps you need to take to actually launch your new software, from ideation and development all the way through tracking key metrics once you’ve started up successfully. The 5 Metrics You Need to Track for Your Subscription (SaaS) Business to Succeed. Speaking of metrics, here are the essential metrics that you’ll need to track, if you decide a SaaS or subscription business is right for you.

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. The point is, it's a critical metric for your business.

Business Startup Tools: A Curated List of Our Favorite Tools and Resources to Build Your Company

Up and Running

It puts everything in one place with an easy to follow user interface, works with Facebook, Twitter, Google+, Instagram, YouTube, Tumblr, and WordPress, and has incorporated analytics so you can stay on top of your metrics. You’ll get heatmaps, scrollmaps, and access to key engagement metrics for your site. See Also: The Top 10 Tools for Tracking Your Web Metrics. These are the tools that we know, love, and wouldn’t hesitate to recommend—many of them we use ourselves.

A Curated List of Our Favorite 20 Marketing Tools

Up and Running

But, beyond email gathering, SumoMe can help you understand how people use your web pages with heat maps and content engagement metrics. We use a ton of tools here at Bplans to help us with our marketing. We also spend a lot of time trying out new marketing tools and services as they come up, trying to find the right tools for our team. I have to admit, we’re also a bit frugal.

7 Signs That Your Content Marketing Strategy Needs Work

Brandanew

The wrong metrics for Content Marketing: Number of Twitter followers, Facebook followers is not useless. No investment in the culture of Content: Culture is best defined as something that is experienced and also “the way we do things here” A culture of content means cross-functional and cross-departmental collaborations, extended teams for creating original ideas and curating content, lack of blaming and putting all responsibilities on one team or one person.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy. On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers?

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics.

I Went on Vacation and Increased Our Facebook Traffic by 300%. Here’s How…

Up and Running

The key takeaway for me was that while organic reach is certainly an important metric on Facebook, it is not the only one, and it may not even be the most important one to track and build a strategy around. Share external sources / curated content. Managing a Business Metrics Sales and Marketing buffer Facebook Google Analytics IFTTT I’m not going to be shy with my opinion on this topic: you need to take more time off of work.

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Weekend Favs September Three

Duct Tape Marketing

Image Joris Leermakers vis Flickr Good stuff I found this week: Spring Metrics – real-time conversion tracking and analytics that is much easier to use than Google Analytics. CurationSoft – Desktop content curation tool that makes it very easy to find and sort content related to any topic you choose. DTM Favs CurtateSoft OnlineConvert Spring Metrics

How Artificial Intelligence Will Increase Your Business’ ROI

YoungUpstarts

It not only takes the guesswork out of the equation, but quickly assimilates best practices by utilizing advanced testing and core engagement metrics. Core Engagement Metrics. By using core metric-weighted systems to incentivize action towards a goal, like increased conversions, AI is able to make user-based predictions to select and rearrange the sections, elements, images, text, and design styles that work best to optimize your website’s core metric.

Time For Founders School

Steve Blank

These videos are not only great tutorials for founders but also provide educators another source of well produced and curated resources. 2:21: Accounting Metrics in a Large Company vs. Metrics that Matter in a Startup. Having a film crew in your living room for two days is something you want to put on your bucket list. With a ~$2 billion endowment the Kauffman Foundation is the largest non-profit focused on entrepreneurship in the world.

Methods To Improve Your Website Content

YoungUpstarts

Curate Content. Of course you most certainly shouldn’t plagiarize; curation doesn’t entail this at all. Similarly, you can update the old post for even longer on-page time metrics, as well as more recognition from Google Search. This is actually a ranking metric in the most current iteration of Google’s Search algorithm. If you have a website, then content improvement should be one of your primary goals as a way to increase visitors.

Know the Numbers When Building Content Marketing Plans

Women Entrepreneurs Can

The truth is that marketing plans are less gendered than some business models would have you believe, and it is more important to look at hard metrics, rather than try to second guess through the lens of a female perspective. Within these 100 content marketing statistics curated by Siege Media , you can see that while there are some variances in gendered response to content marketing, the percentage difference is usually not very large.

How to Get More Followers on Instagram (Without Buying Them)

ConversionXL

how many follows you want to gain in a month or quarter) Post consistently (or have curated a plan to) with a detailed content calendar. Your Instagram performance metrics will suffer: Fake followers and bots don’t like, comment, or view your posts after your initial purchase.

How to Create a Marketing Playbook for Consistent Campaigns

CXL

It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., When teams know what to track and how metrics relate to the overall objective, they can transform data into actionable insights to improve the play.

Facebook A/B Testing For Ads In 2020

YoungUpstarts

Other bidding methods: Which metric is most appropriate to focus on for this run? Curate the creative elements. by Luke Heinecke, founder of Linear. You might compare A/B testing to fantasy football. Players are chosen based on their strengths and this is put to the test on game day.

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7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

How Can I Start Content Marketing With Limited Resources?

Brandanew

Curate content. Here’s your guide to content curation. Don’t fall for every vanity metric out there. As you’re aware, we have a fully online content marketing workshop available at Brandanew. Now, the course allows everyone to send in their questions on a special email address after they have gone through the material and soaked in the information. Content marketing with limited resources seems to be a common paint point for many.

StartupRoar - Great Content for Startups

SoCal CTO

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. Today I join Ben Yoskovitz , Vinicius Vacanti , Jill Hubbard Bowman and Steve Blank and others in announcing the launch of StartupRoar.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Microsoft Surface curates content by sharing its users’ art and testimonials and responding to their posts. Combining these goals and objectives will give you meaningful metrics to track. Create and curate content that engages your audience.

How To Ensure Your Startup Team Is Growth Hacking Not Copying

Brandanew

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. You need to create and curate content that they find interesting. If you curate, you need to credit the original creator, not steal.

How to win with marketplaces: The three success factors

The Next Web

The first and most important metric to watch out for is the percentage of listings that lead to transactions within a certain time period. Merely increasing the number of buyer and seller sign-ups doesn’t serve a purpose unless this metric starts rising. Matching: Curation of products/service. Percentage of searches that lead to listing profile visits within the first page of results is one such metric. Trust: Curation of participants.

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How to Use Google Data Studio for Client Reporting

ConversionXL

On a micro level, each section or chart should lead with priority metrics, or KPIs , followed by secondary metrics. . Many reporting tools lead with secondary metrics , which measure “what must not be broken” (instead of “what needs to be fixed”). That focus can encourage clients to overweight metrics that you shouldn’t optimize. Be sure that each chart adds meaning to your report; don’t compare metrics or create segments just because you can.

Bridging The Gap Between Content And Marketing Automation

YoungUpstarts

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. If we transform that into a journey instead, we can do a better job of keeping visitors and customers engaged in a branded experience that lets us understand the buyer personas we’re targeting from the information we gather through metrics. The Uberflip platform starts with aggregating all the content you create and curate.

Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

But even data-driven attribution , robust as it may be, usually improves attribution of form fills or PDF downloads—marketing metrics that may be weak indicators of sales. At the outset, you simply want to know all the potential sources of data (regardless of whether you’re able to gather them into a Customer Data Platform that curates “ a single source of truth “). The Page Value metric provides URL-by-URL valuations of every page.

5 Social Scheduling Tools That You Can Use For a Worry-Free Vacation!

Brandanew

Predictable, positive and knowledge sharing posts ( curation ) can be most helpful to schedule in advance. Real time social metrics. Going on a vacation and looking for someone who could help you keep up with the latest? Reduce the trouble. Here are 5 social scheduling tools that will do the job for you, without having to be monitored. Editor’s note: Social media scheduling is the need of the hour.

Content Marketing Dos and Don’ts For Startups

Brandanew

Some metrics you may want to check could be: a) your bounce rate; b) time spent on the site. All these metrics can be identified on Google analytics, so ensure that you’re creating content and designing it keeping consumer behavior in mind. It’s good to involve the team for creativity discussions, sharing, curating and generally doing things together with a great sense of ownership.

You Can Never Put a Price on Reliability

Women Entrepreneurs Can

Reliability is perhaps one of the most important virtues to curate in business, and also to expect from others. A business is never profitable in a day, nor is it established to make one sale.

Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. They have a related post: Designing startup metrics to drive successful behavior | For Entrepreneurs , but I think that looking at my Startup Metrics post provides a bit broader set of metrics to consider.

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Do you know what you do and who else knows?

This is going to be BIG.

Here's a trackable metric: How many people know enough about your work to make a great client intro and can tell the client exactly what they need you for? Curating a newsletter of helpful professional content, occasionally adding your own perspective will help. I was chatting with a friend about going to work for startup companies, and told her that career development really came down to two simple things: 1. Do you know what you do?

Trial and Error for Business Social Media Will Fail

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Founder Interview: Abraham Gin on Entrepreneurs and Leadership

The Startup Magazine

Our current work with NAAAP focuses on developing a platform that encourages the growth of Asian-American thought leadership and to curate that, in order to create pathways and provide value to companies. Here’s another from The Startup Magazine Founder Interview Series.

How to Create A Digital Marketing Strategy For Your Business

Up and Running

Understanding what stage your audience is at and what their expectations are can help you better curate your messaging. Just be sure that you establish key metrics that you want to track upfront. The days of billboards and newspaper ads are long gone.

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

CXL

ABM teams then began curating content and tagging it by use case, industry, and persona. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers.

Building for Massive Mobile Success: An Ex-Bleacher Report PM on Creating Their Hit App

View from Seed

Second, we thought about curation. Bleacher Report and Team Stream were always built on the idea of curating information and the best sports stories from across the web. NVV: What key metrics did you track to make sure you were heading in the right direction? In addition to the standard daily and monthly active users tracking, pages per session and time in the app were both huge metrics for us.

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Every Founder that Hates "Personal Branding" Should Write a Book

This is going to be BIG.

You’d like to believe the world is completely meritocratic—that you’ll put your heads down to work on your company, hit all your metrics, and just show up on the doorstep of a VC firm who will just be bowled over at the fantastic little company you’ve created.

How to Write a Business Plan for a Subscription Box Service

Up and Running

Lots of new box companies have trouble ironing out the kinks in their process: their customer can’t easily unsubscribe, their boxes just aren’t exciting or well-curated, and more. If you’re selling a box that curates hair products for wealthy, curly-haired men, you probably don’t want to use your marketing dollars to advertise to people outside of your demographic. The SAM for our example might be men with curly hair because you curate products specific to that style.

Employee Advocacy: Empowering Your Teams on Social Media

ConversionXL

Leveraging employees as brand advocates can be a great way to improve company culture, but a formal employee advocacy program should plan to meet specific metrics and KPIs. Businesses looking to expand their reach online should consider setting up an employee advocacy program.