How a Buyer (or User) Persona Can Improve Your Business
Up and Running
JANUARY 3, 2019
This article is part of our Business Startup Guide , a curated list of our articles that will get you up and running in no time! Maybe on their mobile phone? If your persona is a Portland hipster, they probably don’t drive a BMW—well, maybe they drive one that’s vintage and restored by hand, but not a new one. Don’t be generic.
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