Remove Curation Remove Reputation Remove Sales Remove Warrant
article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

article thumbnail

On-SERP SEO: The Future of SEO

ConversionXL

Those images may not warrant a click, but they may help searchers recognize and remember your brand. It looks like Google’s attempt to curate great content beyond the traditional ranking factors. A cohesive branding strategy for your visuals is a good idea, though. Recipe carousels.

SEO 148