article thumbnail

Web Second, Mobile First

Both Sides of the Table

They are more likely to be the “bottom end of the sales funnel” or in other words close to “point of purchase.” I have talked with people in the industry who tell me that mobile movie sites convert ticket sales much higher than desktop websites. Use that as a source of competition.

Mobile 334
article thumbnail

How Early-Stage Startups Can Utilize the SVB Collapse as a Wake-Up Call

The Startup Magazine

Be honest with yourself VCs are now going to be looking closer at margins, cost structures and true sales, and product market fit. As a founder, ask yourself – does your business actually warrant VC funding? As CRO, Lester is responsible for sales, client success and marketing at WARP.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

article thumbnail

On-SERP SEO: The Future of SEO

ConversionXL

Those images may not warrant a click, but they may help searchers recognize and remember your brand. It looks like Google’s attempt to curate great content beyond the traditional ranking factors. A cohesive branding strategy for your visuals is a good idea, though. Recipe carousels.

SEO 148