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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Depending on which channels you use in your marketing, this might include: Newsletters; Blog posts; Company social media channels; Personal social media accounts ; Influencers; Company and industry podcasts; YouTube; Paid ads (Google and social media); Messaging apps; Syndication platforms. Lay out the key challenges and expected results.

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Using Content As Your Voice of Strategy

Duct Tape Marketing

I came up with this approach a while back and it essentially allows you to plan, delegate, curate, create, collaborate, repurpose and get more out of every piece of content you produce. Each theme should be a substantial topic related to your business or industry and represent an important keyword search term.

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What’s the Best Way to Get More Traffic and Links?

Duct Tape Marketing

Pretty much everyone has come around to the notion that they need to produce lots of high-quality content if they want to rank highly in search engines. Make it a habit to read, curate and share 10 to 20 pieces of high-quality relevant content and you’ll earn the right to reach out and ask for the same. Paid syndication.

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How to Curate Sitelinks to Increase Conversions

ConversionXL

If you rely on search engine traffic, conversion optimization starts before visitors get to your site. For mobile searches, those sitelinks may be expandable, allowing users to browse multiple levels of your site, all before clicking a link. How do search engines choose sitelinks? For most sites, a brand query (e.g.

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How to Pick the Right Name for Your Business

mashable.com

Curated Commerce: How Retail Brands Can Cash in on the Latest Craze. The name I chose is scovry and the website ( [link] ) that it goes to is a social media based search engine that displays results in a “spy” type format. I like using [link] to search for domain names. Follow Mashable Business. Top Related Stories.

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