VC Cafe

JANUARY 22, 2012

In his talk Jim referred to the guru of behavioral psychology, Prof Robert Cialdini’s “ The Science of Persuasion “, which lists the six basic tendencies of human behavior that come into play in generating a positive response: reciprocation, consistency, social validation, liking, authority and scarcity.

Startup 121

Startup Oauth Chicago Product 121

VC Cafe

JANUARY 22, 2012

In his talk Jim referred to the guru of behavioral psychology, Prof Robert Cialdini’s “ The Science of Persuasion “, which lists the six basic tendencies of human behavior that come into play in generating a positive response: reciprocation, consistency, social validation, liking, authority and scarcity. Food for Thought.

Startup 111

Startup Oauth Chicago Product 111

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167