VC Cafe

JANUARY 22, 2012

In his talk Jim referred to the guru of behavioral psychology, Prof Robert Cialdini’s “ The Science of Persuasion “, which lists the six basic tendencies of human behavior that come into play in generating a positive response: reciprocation, consistency, social validation, liking, authority and scarcity.

Startup 121

Startup Oauth Chicago Product 121

VC Cafe

JANUARY 22, 2012

In his talk Jim referred to the guru of behavioral psychology, Prof Robert Cialdini’s “ The Science of Persuasion “, which lists the six basic tendencies of human behavior that come into play in generating a positive response: reciprocation, consistency, social validation, liking, authority and scarcity.

Startup 111

Startup Oauth Chicago Product 111

VC Cafe

SEPTEMBER 5, 2012

User testimonials – one of the most effective type of social proof, testimonials are a great way to instill confidence in new users. Customer Development Labs recently shared a great experiment on using mTurk to interview 100 customers in 4 hours for less than $200. Your startup could be big in Japan!

API 167

API Viral Startup Retention 167