Customer Development, PR, Product Name and Revenue

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Customer Development

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

APRIL 9, 2009

And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. Two paragraphs, Five bullets. I couldn’t care less about those.

Silicon Valley

Silicon Valley Technical Review RSS PR

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

NOVEMBER 8, 2010

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. Closed revenue – the actual value of the deal after it has closed. Opportunity Pipeline – the dollar value of the opportunity. There are also other thing to think about.

B2B

B2B Metrics Marketing Startup

StartUpRoar

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Marketing Metrics 101 for B2B Startups

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