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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. This year, marketing need to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

They developed features with their specific audience in mind. million in monthly recurring revenue (at time of writing). It allows customers to peer in and find out if what you’re offering is for them—and if they should stick around to learn more. It could help us shape the future of [COMPANY/PRODUCT NAME].

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. Closed revenue – the actual value of the deal after it has closed. Opportunity Pipeline – the dollar value of the opportunity. There are also other thing to think about.

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