Customer Development Product Development Silicon Valley Social Network 
ConversionXL
SEPTEMBER 6, 2013
This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. Here’s what the product development diagram looks like from a sales perspective.
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YoungUpstarts
OCTOBER 10, 2012
Talented product developers. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. Brilliant ad agencies and clever marketing communications experts.
conversionxl.com
SEPTEMBER 10, 2013
It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it.
SoCal CTO
DECEMBER 1, 2010
aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation.
Startup Lessons Learned
JULY 9, 2009
Could we have built the first college-based social network five years before Facebook ? And then, at my first Silicon Valley startup , I watched friends get laid off in successive waves as it started to fail. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?
Startup Lessons Learned
DECEMBER 7, 2008
Lessons Learned by Eric Ries Sunday, December 7, 2008 The hackers lament One of the thrilling parts of working and writing in Silicon Valley is the incredible variety of people Ive had the chance to meet. At the end of the day, the product development team of a startup (large or small) is a service organization.
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