Customer Development Product Name Public Relations Revenue 
Steve Blank
APRIL 9, 2009
The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” Two paragraphs, Five bullets. It didn’t take more.
www.rocketwatcher.com
NOVEMBER 8, 2010
A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. Closed revenue – the actual value of the deal after it has closed. Opportunity Pipeline – the dollar value of the opportunity. There are also other thing to think about.
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