Customer Development Product Name Sales Sales Cycle 
ConversionXL
JUNE 14, 2021
For example, two days after they cancelled their subscription to your SaaS product. Let them know it’s not a thinly-veiled sales call. Invite your customer segments to an interview. We’re in the process of improving our product and are interested in how you use it and what you think we could do better.
www.rocketwatcher.com
NOVEMBER 8, 2010
For those of us selling to businesses however, particularly where there is a sales team involved and a pipeline to track, the world is quite different and Dave’s metrics don’t cover everything you need to track. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.
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