Customer Customer Development Leadership Seminar 
YoungUpstarts
OCTOBER 10, 2012
by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Talented product developers. No one can truly understand your customers or genuinely share their interests unless she is a customer herself. Your most powerful growth engine is your existing customer.
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.
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Steve Blank
APRIL 30, 2009
Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. He had teamed up with a former product manager at P&G to deliver seminars on just this subject. That’s 10x what many websites convert.
Steve Blank
MAY 21, 2009
You should be brainstorming messages with current and potential customers. Your messages should have been pre-tested with prospects and existing customers way before you go to a show. If you think you are going to offend your customers or embarrass your engineering organization, get out of the marketing department.
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
Steve Blank
OCTOBER 15, 2009
To understand our potential markets, we started by analyzing the marketing literature from Cray Research then crisscrossed the country talking to prospective customers – scientists and researchers in advanced corporate R&D centers and universities – to understand their needs.
Steve Blank
JUNE 18, 2009
My ideas about Customer Development started evolving around these concepts. However, I think if I had understood the basics of Customer Development I might have done 5-6 startups rather than 8 to get to retirement. When I moderated my behavior it was when they were my startups.) I looked at my kids and never went back.
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