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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. All this was done without damaging anyone’s credibility, or stealing customers. Ability to up-sell customers with related products.

Partner 434
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[Interview] Patrick Mackaronis, Director Of Business Development At Brabble

YoungUpstarts

And his biggest project to date just might be Brabble, a Disruptive Technology Company that combines social media and eCommerce with valuable patented technology that drives revenue for customers. Patrick Mackaronis: Everyone has different terminology for certain things when it comes to investors.

Developer 159
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Deal with Your Elephant in the Room

Both Sides of the Table

You have a “strategic investor&# who wants to invest in your B round as long as a financial investor will lead. Your A round investors are not stepping up. - We rebuilt everything in Flash and now have a better product. You raised $1.5 million for a social networking site 18 months ago.

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Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. All this was done without damaging anyone’s credibility, or stealing customers. Ability to up-sell customers with related products.

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Don’t just raise money. Do it on good news!

Berkonomics

Or when a major customer signs a significant deal. Or when something happens that makes an investor think this company is about to break out. They will be immune to the disinterest shown by financial investors. Why is this important advice? What if you have no good news to offer? The post Don’t just raise money.

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When Not What

Austin Startup

Extensive prep work on product, messaging, lead gen, demos, and scheduling specific meetings starts months ahead of an action-oriented conference. Buying a plane ticket and a badge and just showing up is not likely to be productive. Investors will close up their checkbooks until that gets resolved.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Evan and I met regularly over a three year period from the time he was running Flux, which he sold to Viacom ( who was his strategic investor ). This is his third company that is in this related space and he was an early investor in Adconion. And this part of the product is entirely free to use. I like that.

Mobile 282