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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

we had no revenue. As a result, we knew that our pitch would need to steer into investors’ biggest concern: the lack of revenue. Instead, our strategy was to steer immediately into the revenue question because that was the top concern of investors in 2004. We made the mistake of listing three different revenue streams.

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The Playbook for Scale Up Nation

Seeing Both Sides

In 2014, for example, 18 IPOs raised a record-breaking $9.8 To answer these questions, we built a database of 112 Israeli companies founded between 1996 and 2013 that have met or exceeded $20 million in revenue. billion, compared to just $1.2 billion in 2013. So how do Israeli ventures scale up?